Ashley Wang

I led the design of Autopilot, a system that centralizes Patreon's growth tools and uses intelligent automation to run campaigns on behalf of creators: right message, right fan, right time. The core design challenge was building trust in automation, giving creators enough control to feel ownership while making the default experience effortless.

3.6M+

campaign signups

52K+

paid conversions

Proofline

Founded Proofline to help technical operators articulate the through-line of their careers in high-stakes moments: extraordinary-ability green card petitions, in partnership with a top law firm. I designed the service AI-native from the start, spanning sales, intake, narrative strategy, and the translation of dense technical work for non-technical readers. The design problem wasn't a UI. It was the service blueprint: where AI earns its keep, where human judgment is load-bearing, and how to orchestrate the handoffs.

100%

success across 50+ cases

200+

clients consulted

I led the design of Patreon's Gifting feature from 0→1, letting fans gift memberships to others, one of the most requested features from creators and their audiences. I owned the end-to-end experience across both the fan and creator side and shipped it in three months.

$1.7M

revenue since launch

44K+

gifts purchased

Podcast CTA Cards was a 0→1 product that brought interactivity to podcast advertising for the first time, turning a purely audio format into a multi-modal experience where listeners could act on podcast ads. I designed a system spanning five surfaces owned by different teams at Spotify; the core challenge was creating coherence across contexts, modalities, and team boundaries.

$16.4M

booked revenue in 3 months

34%

of Streaming Ad Insertion revenue

At OpenSea, I led the design of Drops, a self-service tool that let creators launch NFT collections without writing code. The core challenge was two-sided: giving creators a simple path to go live while giving collectors confidence in what they were minting.

$27M+

trading volume

$25M+

direct creator earnings

I partnered closely with product managers, researchers, and engineers to redesign the LinkedIn Profile experience for people with client-based work, improving representation for freelancers and self-employed workers. As the sole designer on the project, I led the design of both the viewing and editing experiences across iOS, desktop, and mobile web.

1M+

freelancers represented

2.5M

self-employed workers